Technical SEO and GEO (Generative Engine Optimization) — the infrastructure that gets your site indexed, trusted, and surfaced by both traditional search and AI-powered discovery.
Full structured data implementation — Person, Organization, WebSite, WebPage, Article, FAQPage, BreadcrumbList, and custom types. Validated against schema.org and Google's Rich Results Test.
GA4 property setup and configuration, Search Console verification, crawl error remediation, indexing coverage review, and Core Web Vitals baseline.
Sitemap architecture for static sites and PHP sites. robots.txt configuration for crawl efficiency. canonical tag audit and implementation.
LCP, CLS, and INP analysis. Image optimization, server-side caching configuration, font loading strategy, and layout shift elimination.
Entity building, llms.txt creation, structured data for AI consumption, topical authority mapping, and E-E-A-T signal strengthening. The emerging discipline of being findable by AI, not just by Google.
Person and Organization entity definition, sameAs cross-linking, knowledge graph entry strategy, and authority signal documentation.
Traditional SEO is still essential — Google's crawlers still need to index, understand, and rank your pages. But a growing share of discovery is happening through AI-powered systems: ChatGPT, Perplexity, Google AI Overviews, Claude, and others.
These systems don't just read your page title and meta description. They read your structured data, your entity relationships, your topical depth, and the signals that indicate whether you're a trustworthy source. That's GEO.
Most sites haven't been built for this yet. The ones that are will have a meaningful advantage as AI search grows. I build for both.
Send me your site URL and I'll tell you what I see. No sales pitch, no 20-page audit deck — just what's actually broken and what it would take to fix it.